Bella Bustiere began designing quality driven, fashion inspired and functional female activewear in 1993. For those of you who don’t know: our very first garment was the original ‘Bella Bustiere’ crop top. We still sell the beloved original Bella crop today, so if you are busting for support and looking for comfort, longevity and excellent fit and durability try the original crop -Bella Bustiere.   

True to our heritage we continue to offer carefully designed and skilfully manufactured active wear. Today as the industry has evolved we source high-quality fabrics from other parts of the world, predominantly Italian fabrics for their strong, skilled quality and design. 



Running, cycling, aerobics, step, swimming, - I partook in it all. As a traveller in the UK working in health clubs in the early 90’s I realised that it was seriously challenging to buy quality sportswear. Although l am only a “B” cup I felt that when l was teaching a class I had a lot exposed so l went searching for a crop top that offered support as well as quality.

Upon my return to Australia l took a role as the sportswear buyer for Daimaru Department Store. It was not long before l realized that there was a great opportunity in the Australian active sportswear market. I decided to combine my passion for quality clothing with my love for sport and sporting apparel.  l soon decided to invest all my savings into the best crop top - the original Bella Bustiere. It soon became the essential crop top that all women wanted. I selected a perfect fabric that offered fabulous support and durability. Over the next 3 years the Bella Bustiere range expanded from the fabulous crop into tights, tanks, jackets, après gymwear to today's S-Lounge: where sport meets lounge. 

Many of you who are familiar with the brand: have seen us in Rebel sport, Myer and David Jones in the past. Today we are now predominantly available online. Lets face it- with Bella, once you know your size you know it will fit, wash and wear well. Our new site shows you ‘The Look’ and ‘the fit’ and a size chart to help you select your size. We are always available for a chat just in case you are not sure. 

We also have an excellent returns /exchange policy.

I hope you enjoy our new site and continue to support Australian fashion. We welcome your support online and look forward to your feedback.

-quality, durability, comfort, performance driven / enhanced and original




Health and fitness are still integral to my life. Today l mainly bike ride and combine this with a gym workout. I am a regular at the local Iyengar yoga school in St Kilda. For those of you who are dog lovers my Aussie Shep- Henri keeps me very active. Not only does he wake me most mornings but he also welcomes me home with energy we all wish for at the end of a long day. Hence most garments still get tested by me on my daily afternoon walk with ‘’the woof’’ and of course at the gym and Yoga. I have a team of girls that test fabrics and styles season so season. They will sweat it out in a spin class or long run and provide feedback to me on their experience. Furthermore, like most women l lounge around in Bella all weekend so if it doesn’t perform it does not make the range. I can assure you every garment and fabric gets a great test workout.

We hope you continue to appreciate and enjoy Bella Bustiere and whilst we can we will offer the quality and service we have built this brand on. Wearing functional, fabulous, stylish, elegant sportswear made with fabrics that look, feel and perform is what Bella aspires to.

Kate Danaher

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