Veloce

WHY WE DIGITALLY PRINT ON OUR ITALIAN MICROFIBRE- VELOCE

WHAT MAKES THIS SO EXCLUSIVE

Our latest addition to the Bella collection is the fabulous Transfix print. Staying true to our brand values - ''performance'' and ''quality'', we decided to print on our top of the range 'Veloce Intenso' - a Polyamide / lycra blend out of Italy that we use in our high performance collection of tights.

Yes this is exclusive to Bella! 

We chose this for the many reasons. Here are a few- 

Unlike most printed tights in the market we are not printing on polyester. Polyester in most instances lacks key performance features and is unpleasant to wear when working up a sweat. Once you try the Bella microfibre and experience the snug fit, lush feel and ultimate workout features it is hard to wear anything else.     

 

 

INSTRUCTORS AND TRAINERS KEPT IN MIND

If you are an instructor or trainer this is a perfect choice for you. I recently wore the tights into one of the largest active wear stores in the world and l was gob-smacked when the sales girl stopped me to ask me "where did l got the tights from". We chatted for around 10 mins about fabrics / designs etc. I finally told her where l worked and why l decided to print on an Italian microfibre. The answer was simple- 'we don't compromise with fabric as our garments must perform- staying true to our core values. The print design needed to be special so we engaged a fabulous designer who understood our brand. In a nutshell we don't want to look like everyone else'. The sales assistant loved the bella tights - fabric and print. The company she worked for printed predominantly on polyester- a fabric she did not enjoy teaching barre in, her other job. The transfix print and fabric received the big ''thumbs up'' and as the brand owner l felt pretty good. If you appreciate performance fabrics you will love this collection.

A REMINDER OF THE KEY FEATURES-

Our chosen fabric 'Veloce Intenso ' printed on- offers the following

- Lightweight- approx 250gsm printed- a perfect weight - ie l am not see-through.

- Moisture wicking- perfect for your summer yoga workout.

- Moulds the body like a second skin (26% lycra)  yet allows freedom of movement 

- Offers the right muscular compression during exercise, slashing lactic acid formation. 

- Pill resistant.

- High protection from UV rays- perfect for outdoors

-Considerably resistant against chlorine- so you can swim in it.

Like all other garments in the Bella range the Transfix print washes and wears brilliantly maintaining the initial look.

The process to achieve this costs more -fabric choice and print method. This is why our VELOCE printed collection is more expensive than printing on polyester. 

I am absolutely sure you will love these tights. We exchange sizes at our cost and provide 100% refund on returns. I am confident that you will love this range- the Velocity crop top or range of leggings.

The TRANSFIX print was briefed by me and digitally designed by my favourite digital designer- Jess who happens to be my beautiful nieces best friend- l love her work. Thanks Jess.

 

February 2016
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